Oh, hello.
I grew up in Sydney, Australia where I spent my formative days pulling beers for seniors at a D-grade golf club and my nights playing bass for “Broth,” a metal band that I thought was really going places. It wasn’t.
Eventually, I traded in the eyeliner pencil for a regular one and never looked back. I've since gone on to become an internationally-awarded creative with my work being recognized by Cannes, D&AD, One Show, Clios, Art Director’s Club, London International, Rolling Stone, Variety, Wall Street Journal, Sofia Coppola, and my mum.
Experience
Freelance Creative Executive Creative Director
October 2023 - Present
Mojo Supermarket Executive Creative Director
August 2021 – October 2023
Droga5 Group Creative Director
August 2016 – October 2023
Leo Burnett Associate Creative Director
January 2013 – July 2016
McCann Senior Copywriter
April 2011 – December 2012
Ogilvy Copywriter
August 2006 – April 2011
Recognition
One Show
2023 - Gold
Experiential & Immersive: Craft / Use of Technology
2023 - Gold
Interactive, Online & Mobile: Gaming / Online
2022 - Best of Discipline
Best of Interactive & Mobile Craft
2022 - Gold
Music Videos
2022 - Gold
Innovation & Transformation
2022 - Gold
Online & Mobile Video
2022 - Gold
Craft
2022 - Gold
Use of Technology
2022 - Gold
Innovation & Transformation
2022 - Silver
UX/UI/User Experience/CX/DX
2022 - Bronze
Innovation in Experiential
2022 - Bronze
Innovation in Interactive, Online, and Mobile
2022 - Bronze
Digital Product
2022 - Merit
Websites
2022 - Merit
Visual Craft
2022 - Merit
Artist
2022 - Merit
Creative Effectiveness
2022 - Merit
Cultural Driver
2022 - Shortlist
Experiential- Brand Installations
2022 - Shortlist
Craft- Use of Technology
2022 - Shortlist
Music Videos
2022 - Shortlist
Innovation in Branded
2022 - Shortlist
Entertainment Creative Effectiveness
2022 - Shortlist
Experiential & Immersive
2022 - Shortlist
Interactive Video
2022 - Shortlist
Innovation in Interactive, Online & Mobile Interactive & Mobile Craft- UX/UI User Experience
2022 - Shortlist
UX/UI User Experience
2022 - Shortlist
Visual Craft-Visual Effects
2022 - Shortlist
Innovation in Interactive & Mobile Craft/ IP & Products- Digital Product
2022 - Shortlist
Artist/Brand Collaboration
2022 - Shortlist
Fusion Pencil
2022 - Shortlist
Creative Effectiveness
2021 - Gold
Music & Sound Craft / Use of Licensed Music
2021 - Silver
Film / User-Generated Content
2021 - Bronze
Moving Image Craft / Writing / Single
2020 - Gold
Co-promotions
2020 - Gold
Events & Experiential
2020 - Gold
Creative Effectiveness
2020 - Silver
Integrated Branding
2020 - Silver
Non-profit
2020 - Silver
Integrated Campaign
2020 - Silver
Live Events
2020 - Silver
Brand Installation
2020 - Bronze
Innovation
2020 - Merit
Social Media Active Engagement
2020 - Merit
Innovation
2020 - Merit
Community Building
2020 - Merit
Health & Wellness
2020 - Merit
Immersive Spaces
2020 - Merit
Brand Installation
2020 - Shortlist
Branded Content
2020 - Shortlist
Digital & Physical Games
2020 - Shortlist
Live Webcast
2020 - Shortlist
Stunts & Activation
2019 - Gold
Branded Entertainment
2019 - Shortlist
Experiential & Immersive
2017 - Shortlist
Online Films & Video / Long Form Single
2017 - Shortlist
Television / Long Form Single
2017 - Shortlist
Television / Varying Length Campaign
2016 - Bronze
Branded Entertainment: Music
2016 - Merit
PR: Brands, Products & Services
D&AD
2023 - Wood Pencil
Digital / User Participation
2023 - Wood Pencil
Experiential / Virtual Activations
2022 - Graphite Pencil
Digital Product
2022 - Graphite Pencil
Direct
2022 - Graphite Pencil
Experiential
2022 - Graphite Pencil
Entertainment
2022 - Graphite Pencil
Interaction
2022 - Graphite Pencil
Experiential
2022 - Graphite Pencil
User Participation
2022 - Wood Pencil
Digital Product
2022 - Wood Pencil
Impact
2022 - Shortlist
Art Direction
2022 - Shortlist
Digital
2022 - Shortlist
Digital Design
2022 - Shortlist
Entertainment
2022 - Shortlist
PR
2021 - Graphite Pencil
Media / Integrated
2021 - Wood Pencil
Digital / Integrated
2021 - Wood Pencil
Impact / Initiatives / Brands
2020 - Yellow Pencil
Sound Design & Use of Music
2020 - Graphite Pencil
Editing
2020 - Graphite Pencil
Use of Trends & Tactical Marketing
2020 - Graphite
Use of Events & Stunts
2020 - Wood Pencil
Use of Collaboration
2020 - Wood Pencil
Integrated
2020 - Shortlist
Immersive
2020 - Shortlist
Use of Audience
2016 - Wood Pencil
Interactive Communication
D&AD Impact
2019 - Wood Pencil
Humanitarian Aid
Clio Awards
2019 - Super Clio
TV & Film
2019 - Gold
Partnerships & Collaborations
2019 - Silver
Branded Entertainment
2019 - Silver
Partnerships & Collaborations
2019 - Bronze
Integrated
2019 - Bronze
Innovation
2019 - Shortlist
Partnerships & Collaborations
2015 - Finalist
Film
Clio Entertainment Awards
2019 - Grand Clio
Integrated Campaign
2019 - Grand Clio
Television / Streaming
2019 - Grand Clio
Social Good
2019 - Gold
Experiential Events
2019 - Gold
Innovation
2019 - Gold
Partnerships & Collaborations
2019 - Silver
Experiential & Events
2019 - Bronze
Digital OOH
Clio Entertainment Awards
2022 - Grand Clio
Partnerships & Collaborations
2022 - Gold
Innovation
2022 - Gold
Integrated Campaign
Ciclope Awards
2020 - Moving Image Craft
Gold
Cannes Lions
2022 - Gold
Interactive Brand Video
2022 - Gold
Brand Experience & Activation
2022 - Silver
Glass
2022 - Silver
Video/Moving Image
2022 - Silver
Tech-led Brand Experience
2022 - Silver
Partnerships
2022 - Bronze
Excellence in Music
2022 - Shortlist
UX & Journey Design
2022 - Shortlist
Use of Websites/Microsites
2022 - Shortlist
Not-for-profit/Charity/Government
2022 - Shortlist
Corporate Purpose & Social Responsibility
2021 - Silver
PR / Social Engagement
2021 - Silver
Film / Media / Entertainment
2021 - Silver
Film / Social Behavior
2021 - Silver
PR / Real-Time Response
2021 - Bronze
Brand Experience & Activation / Retail
2019 - Titanium Shortlist
Integrated Campaign
2019 - Shortlist
Creative Strategy
2019 - Shortlist
Brand Experience
2019 - Shortlist
Film
2019 - Shortlist
Film
2016 - Shortlist
User Generated Content in Visual Storytelling
2016 - Shortlist
Use of Original Composition
2016 - Shortlist
Excellence in Interactive Video
2016 - Shortlist
Production of Exclusive Artist Content in Partnership With a Cause
2016 - Shortlist
Use of an Artist as a Spokesperson / Ambassador in Partnership With a Cause
2016 - Shortlist
Music / Sound Design
2015 - Finalist
Film
ADC
2016 - Silver
Branded Content/Broadcast Digital
Webbys
2020 - Winner
Media & Entertainment 2020
2020 - Winner
People’s Voice Social Media Campaign
2020 - Nominee
Best Launch
2020 - Nominee
Integrated
2020 - Nominee
Viral
2020 - Nominee
Branded Content
2020 - Nominee
Real Time Response
2020 - Nominee
Experience Marketing
2020 - Nominee
Best Media Strategy
2020 - Honoree
360 Video
2020 - Honoree
Video Short Form
2016 - Winner
Internet Commercial
2016 - Nominee
Online Film & Video - Unscripted
London International Awards
2015 - Gold
TV/Cinema/Online Film - Humour
2015 - Silver
TV/Cinema/Online Film - Copywriting
2015 - Silver
TV/Cinema/Online Film
New York Festival
2016 - United Nations Award
Music Video
2015 - Second Prize Award
Film Craft
2015 - Third Prize Award
Television/Cinema/Online Products & Services
AICP
2016 - Winner
Cause Marketing
2016 - Finalist
Low Budget
National ADDY’S
2016 - Gold
Video & Sound
2016 - Silver
Public Service
2016 - Silver
Public Service
2016 - Silver
Internet Commercial
2016 - Bronze
Music Video
2015 - Gold
Out of Home Exterior/Static
2015 - Gold
Out of Home Exterior/Static
Effie Awards
2020 - Silver
Brand Experience
2016 - Gold
TV/Broadcast
Kinsale Shark Awards
2015 - Gold
International Film: TV/Online or Cinema Campaign
2015 - Gold
International Film: TV/Online or Cinema Single
2015 - Gold
International Film: TV/Online or Cinema Single
Epica Awards
2015 - Silver
Film
Comm Arts Advertising Awards
2015 - Finalist
Television
Obie Awards
2015 - Gold
Individual Execution Street Furniture/Transit/Alternative
2015 - Gold
Individual Execution Street Furniture/Transit/Alternative
Radio Mercury Awards
2014 - Finalist
Single Execution
Leo Burnett
8 Ball
Best in Network
Australian Interactive Media Industry Awards (AIMIA)
Finalist – 2009
AWARD Copy School
2006 - Finalist
Australasian Writers and Art Directors School