Do You

In 2020, we launched Match’s Adults Date Better campaign to position the brand as the go-to app for emotionally mature adults. For the next campaign, we set out to challenge societal dating pressures and help single adults realize that it's better to do you (until you find someone worth doing).

Because in a world where you can choose to do anything - or anyone - there is nothing more empowering, mature, and sexy, than showing up for yourself first.