Doja Code

Girls Who Code wants to close tech’s gender gap. But there’s a thousand things that girls care about more than coding. And Doja Cat is like 999 of them. So to get girls interested, we teamed up with Doja Cat to create the world's first ever codeable music video.

Every part of the “Woman” music video was codeable, from changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air, introducing countless girls to coding and creating a shift in the stereotypical image of STEM—inspiring more girls to pursue careers in the field.

In the end, a song about powerful women became an experience that empowered the next generation of them.